Rainbow Serpent Festival
- Role: Web UI Designer, Graphic Designer
- Timeline: 5 Weeks
- Tools: Figma, Adobe Illustrator, Photoshop
Background
For my branding project at Monash University, I crafted a vibrant new look for the Rainbow Serpent Festival. My goal was to infuse the design with the festival’s natural spirit and lively music and dance vibes. The end result? A dazzling burst of colors and inspiring shapes that truly capture the festival’s essence and make it come alive!
Logo Design
The concept behind the logo for Rainbow Serpent Festival (RSF) is to capture the essence and atmosphere of the event while establishing a connection with the festival’s name. The logo features the letters “RSF” in a rounded form, resembling a continuous line that represents the spin and dance of the festival, as well as the graceful movements of a serpent.
Imageary
The chosen photography style captures the Rainbow Serpent Festival’s vibrant atmosphere, highlighting joy, dance, and connection. Black and white images with intentional noise evoke raw emotions and immersive moments, adding an edgy touch that reflects the festival’s energetic nature. This aesthetic aligns with the festival’s brand, emphasizing community and the transformative experience it offers.
Elements
The design of each element at the Rainbow Serpent Festival (RSF) integrates unique emotions and actions, creating a cohesive and immersive experience. This holistic approach fosters connection, exploration, and celebration, enriching the festival’s vibrant atmosphere.
Branding Materials
