For a university project, we explored the future of shopping by combining group UX research with individual UI design. The aim was to craft innovative interactions that align with the cultural and societal at Monash University.
Our research focused on understanding the pain points, needs, and expectations of university students shopping near the campus
To deepen our research, we employed affinity mapping, empathy mapping, user journeys, and personas. Key themes emerged: budget management, product location, discount hunting, ethical product sourcing, and language barriers.
International students aged 23-27, residing near the campus and Caulfield Coles, typically engage in grocery shopping 2-3 times per week. They often encounter challenges in keeping track of discounts and seek offers to stay within their student budget. Additionally, students with vegan and ethical considerations(Inclusivity) face difficulties in finding affordable products during in-person shopping at Coles Caulfield. They aim to discover discounts and offers on environmentally friendly and daily groceries.
After team research, Individual phase started with proposing the human-center concept based on the research findings.
ColesVision represents the future of retail technology, merging convenience and innovation to create an unparalleled shopping experience.
By integrating voice command and gesture recognition, real-time assistance, and a customer-centric UI design, ColesVision Glass is set to transform how customers shop at Coles.
This proposal outlines the potential of ColesVision to not only meet but exceed customer expectations, making shopping more efficient, personalized, and enjoyable.
The glass is a voice-command device that also understands finger movements, allowing it to recognize and scan typing and pointing gestures. This makes interaction intuitive and hands-free.
Customers can use the glass to locate sale items, ask questions to the VR assistant, and receive real-time information about products and sales.
The glass provides personalized product suggestions based on the customer’s needs and interests.
The UI is simple, minimal, and leverages Coles’ red color scheme with a glass-morphism style.
“Congratulations on a great work! I really liked the video prototype to show your design proposal as a holistic idea integrating all senses :) Your work reflects a great effort in design research, interaction design solutions, and presentation skills. Well done!”
This project was a profound learning experience. It deepened my skills in group research, prototyping in video formats, and speculative design. I enhanced my Figma and Adobe abilities and grew more adaptable and collaborative within team settings.
